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Moonpig.com get it wrong with their email list...but did say sorry
Topic: Data ManagementTags: moonpig.commoonpigmanagementlistemaildatacyrillecampaignYesterday I received a email marketing campaign from Moonpig.com, it was general, told me about Valentine's Day,...
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Customer data gone walkies?
Topic: Data ManagementTags: customer dataIt can be a real nightmare for brand owners and is happening more often than we think. It is enough to look at a number of recent mishaps to understand how...
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Turn your data into something useful
Topic: Data ManagementTags: marketing campaignsFacebookemail campaigncustomer dataBirthdays, relationship statuses and nationalities are three simple pieces of information that anyone can easily find,...
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Segmentation - The 5th Element
Topic: Segmentation & TargetingTags: targetsegmentationrelevancecustomer intelligenceDo you remember this video of Steve Ballmer, Microsoft’s long time CEO and world’s 19th richest man (according...
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Customer Data is the Key to Relevancy in Online Marketing
Topic: Segmentation & TargetingTags: Business Customer Intelligence Segmentation Target Customer Data Personalisation TFM & A Technology For Marketing and AdvertisingTypically, I receive about...
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The Reality of Little Big Data
Topic: Data ManagementTags: offshore leaksmarketerslittle big datalittle bigemail marketingdigital marketingdatabig data"The 4th of April 2013 will go into history as the day Big Data eroded the...
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Exclusive Brian Solis Interview Part 4: How Privacy Concerns Impact on...
Topic: Data ManagementTags: privacypersonalizationdigital marketingdataBrian SolisAuthor, blogger and analyst, Brian Solis recently visited us at SmartFocus to host a webinar about the future of...
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Quickfire Tips on Getting Data Capture Right in the Era of the Mobile Consumer
Topic: Data ManagementTags: big dataconsumer datadatatipsmarketingdigitalmobileMarketing communication, in particular brand communications that are designed to help capture customer data, has become...
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